| Space to tell the story | ✓One scrolling page | ✓Up to five pages | ✓Up to ten pages with detailed service or product content | ✓Storefront and product pages |
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| Planning | ✓One focused offer | ✓Navigation and page content planning | ✓Customer journey and detailed service or product planning | ✓Product, collection, and navigation structure |
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| How visitors take action | ✓A contact action on the page | ✓An existing booking tool connected when needed | ✓One priority action improved: booking, quote request, sign-up, or service selection | ✓From product discovery through purchase |
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| Search foundations | ×Not included as standard | ✓Page-by-page foundations | ✓Page-by-page foundations | ×Not included as standard |
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| Analytics and tracking | ✓Basic visitor analytics | ✓Visitor analytics and inquiry tracking | ✓Key-action tracking | ✓Purchase analytics |
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| Connected follow-through | ×Not included as standard | ✓Visitor analytics and inquiry tracking | ✓One email or customer-platform connection plus key-action tracking | ✓Payment and shipping configuration |
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| Google Business Profile | ✓Optional add-on | ✓Optional add-on | ✓One-time setup or cleanup for one eligible location, with tracked links | ✓Optional add-on |
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| Ecommerce | ×Not included | ×Not included | ×Not included | ✓Products, variants, checkout, payment, and shipping setup |
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| Managed hosting | ✓Available add-on | ✓Available add-on | ✓Available add-on | ✓Available add-on |
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| Revision rounds | ✓One | ✓Two total | ✓Two total | ✓Two |
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| After launch | ✓Testing and handoff | ✓Launch handoff | ✓30-day performance review and prioritized next steps | ✓Store management handoff |
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